Saturday, 12 March 2011

Choose your words Caerphilly

While I have never been known to mince my words, I have been known to talk mince.
All that is about to change and all because of a former mayor of Caerphilly in South Wales.
Having become the first person in Britain to be successfully sued for a libellous tweet, he has spoilt the fun for us all.
But rather than be churlish and vent my spleen in his direction, I'm keeping my own counsel.
Ironically, by maligning a rival who was contesting his seat, he too was trying to keep his own council.
If only he had tweeted in Welsh, then nobody would have understood what the hell he was saying.
I would like to apologise to the Welsh nation for that last statement.
It was a sheep comment. Sorry, cheap.
Oh dear.

Tuesday, 8 March 2011

Bob the Diamond Geezer

For the first time in over one hundred years, scientists have discovered a new creature living right in the centre of London.
It is not thought to share its DNA with any other species. In fact, it shares nothing.
It does, however, display a number of characteristics more normally associated with other animals.
While plainly not a bird, this creature does have a habit of shitting on people from a great height.
In the manner of a sloth, it sits around for most of its life while ant-like creatures, showing great industry, bring lots of deposits. It is not clear what these deposits constitute but they certainly serve to sustain and nourish this hitherto unknown animal. So much so that the pile it sits on grows higher and higher pushing it to the very top.
More thick-skinned than your average pachyderm, our new 'friend' seems impervious to all that goes on around it.
By all accounts, yes accounts, it seems to be a lifestyle that bears fruit - and lots of it.
Indeed, the pile even bears its own fruit tempting the creature to help itself while undoubtedly thinking "That's a bonus".

Sunday, 6 March 2011

Tuesday, 1 March 2011

Monday, 21 February 2011

Watt makes a good copywriter

What makes a good copywriter? It's a vexed question.
Whatever your job, attention to detail is paramount.
As such, you may have been drawn by the potential slip-up in the above headline.
It would certainly have been possible to read it as a question. It has that certain 'sound'.
But rather than asking a question, I was merely stating a fact. Or, at the very least, an opinion.
Sound is important when it comes to language.
Bernie Watt, an erstwhile colleague, is a very good copywriter.
He is also a great musician.
When he writes, he instils rhythm.
It makes his work easier to read.
Of course, there are many other rules that go towards writing good copy.
Some are cast in stone, others cast aside.
But unless you make whatever you write easy to read, chances are it won't be read.
The fact that you've read this far must say something about my writing, if not my musical ability.
Maybe that explains why so much of what I write is crotchety.

Take time out in life before time takes you out