Bloater (noun) def. : A herring partially dried in smoke.
Note: not to be confused with a Blatter although there is certainly something very fishy about both.
Etymology of Blatter: from the state of being bloated. Puffed up through over-indulgence. Tendency to gormandize as in "FIFA-fo-fum, I smell the blood of an Englishman".
Look out English FA. You've been warned. Maybe even slightly warmed.
Do I smell toast?