The name Google has been all over the news recently for reasons too boring to detail.
Surprisingly, for such an innovative and go-ahead company, their corporate line is no more aspirational than “Don’t be evil”.
And while Google have obviously gone for the blandishment, others prefer the bland.
Last week, the Labour Party announced their new slogan.
Surprisingly, for such a bunch of bully boy thugs, it is the perfectly anodyne “A future fair for all”.
We now await the Tory line.
Might I suggest: "Trust us to get it trite"?
Unsurprisingly, it seems to reflect exactly what they stand for.